Rum Renaissance Seminars

Friday, November 13

Miami Rum Fest Seminar Day 

Marriott Courtyard Coral Gables
2051 South Le Jeune Road • Coral Gables, FL. 33134

Attend a stellar line-up of great seminars by leading professionals involved in state-of-the-art rum brand development. Go behind the scenes to learn about rum history, rum production methods and taste amazing rums.

One discount $69 ticket allows attendance at all seminars. Tickets are priced at $89 after November 1 or at the door.

Food and Refreshments, served in the breaks between the seminars, are included.

Seating is limited. Please reserve in advance.

12:30pm

Building The Brand: RumChata – Tastes Like Money

Tastes Like Money by Tom Maas is a business memoir by the founder of RumChata detailing how he turned a kitchen experiment into a global liquor brand. When first tasting his early formulation for RumChata, an associate reacted by saying, “Tom, this tastes like money,” signaling that the unique flavor profile was a guaranteed hit. Published by Wiley, Tastes Like Money: RumChata and the Making of a Beloved Brand covers Maas’s firing from Jim Beam at age 49 and his subsequent underdog journey building a top liqueur brand.

2pm

Rebuilding The Brand: The Renaissance of Cockspur Rum

This legacy spirit of Barbados, adorned with the iconic rooster brand logo, is a true reflection of the early evolution of rum brands of the Eastern Caribbean. Cockspur Rum was founded in Barbados in 1884 by Danish seaman and ship chandler Valdemar Hanschell. Originally supplied to passing ships alongside provisions, it became a best-selling local rum utilizing coral-filtered water, continuous distillation via the Stade brothers, and unique beach-side barrel aging. Now being relaunched in the USA, Cockspur seeks to regain a level of appreciation and market share deserving of its acclaimed history and lineage.

3:30pm

Round 2: Diplomático Team Launches Ron Tepuy

From the talented team that made the Diplomático rum brand world famous, a new super-premium Venezuelan rum — Ron Tepuy — produced by Destilería Unidas (DUSA) is now officially launched by the DUG Group. Inspired by Venezuela’s flat-topped Tepui Mountains (the Islands In The Sky — House of The Gods), the brand features custom-engraved bottles and comes in two 40% ABV expressions: Destino (aged up to 8 years with an Amontillado sherry finish) and Monumento (aged up to 12 years with a triple-sherry finish). We’ll hear their ambitious plans for the successful launch of this emerging brand with sterling credentials.